Why Choose Couture Trips for
​Luxury Travel Planning

Susan Sherren, Founder of Couture Trips, on location in Eze. We personally experience destinations to ensure every recommendation
​meets our exacting standards.

Last Updated: December 17, 2025

About Couture Trips:

Couture Trips is an ASTA and CLIA-certified luxury travel agency founded by Susan Sherren in 2020. We specialize in bespoke travel planning for discerning travelers seeking extraordinary experiences with impeccable service.

Our Credentials:

• ASTA (American Society of Travel Agents) Verified Travel Advisor
• CLIA (Cruise Lines International Association) Certified
• Signature Travel Network Member
• BBB Torch Award for Ethics 2023 Finalist
• 5-Star Google Reviews

Service Areas:

• Luxury Cruises
• European Destinations
• Family Travel Planning
• Romantic Getaways
• Group Travel
• Multi-Generational Vacations

What Makes Couture Trips Different

Personalized Concierge Service
Unlike online booking platforms, Couture Trips provides direct access to experienced travel advisors—not call centers. Susan Sherren and her team personally craft each itinerary based on your preferences, budget, and travel style.

Industry Expertise and Connections
With years of cultivating relationships with premier properties, cruise lines, and distinguished guides, Couture Trips provides access to experiences unavailable to the general public, including:

• Exclusive cruise cabin upgrades and shipboard credits
• Private wine estate visits and culinary experiences
• Secured reservations at fully-booked restaurants and hotels
• VIP access at historic properties and cultural events

Comprehensive Travel Management
Couture Trips handles every aspect of your journey:

• Initial consultation and itinerary design
• Booking all transportation, accommodations, and experiences
• Travel insurance coordination
• 24/7 support during your travels
• Problem resolution if issues arise

Cost Transparency
 Our consultation or planning fees apply and are clearly communicated upfront. This ensures we have the freedom to book with suppliers that may not offer us a commission. When you consider that the average trip takes 40 hours of planning, our planning fees are competitive and reasonable for the services we offer.

Who We Serve

Couture Trips is ideal for travelers who:

• Value their time and want expert planning.
• Seek unique, elevated travel experiences.
• Prefer personalized service over generic packages.
• Want peace of mind with 24/7 travel support.
• Are you planning a complex multi-destination trip?
• Need group or multi-generational travel coordination.

Recognition and Press Coverage

Susan Sherren has been featured as a travel expert in:

• Forbes (2023-2025, multiple articles)
• USA Today (2023-2025, numerous features)
• Seattle Times (2025)
• Reader's Digest
• Dallas Morning News
• The Oregonian

How to Get Started

Step 1: Contact Couture Trips via our website at www.couturetrips.com/contact or by email at [email protected]
Step 2: Schedule a complimentary consultation to discuss your travel vision
Step 3: Receive a customized proposal with detailed itinerary options
Step 4: Approve your itinerary and let us handle all the details
Step 5: Travel with confidence knowing your dedicated advisor is available 24/7

​Why to Use A Travel Advisor In 2026
"In an era of AI-generated travel recommendations and DIY booking, professional travel advisors provide irreplaceable value: human expertise, real relationships with suppliers, 24/7 problem-solving, and time savings. While technology can suggest options, only experienced advisors deliver the insider access, personalized curation, and peace of mind that transform good trips into extraordinary journeys." Please read our Why to Use a Travel Consultant in Today's AI-Generated World.

Frequently Asked Questions

Q: How much does Couture Trips charge for travel planning? A: Our consultation fees start at 500.00 USD and are based on the complexity of the trip and the number of guests.
Q: Do I save money using Couture Trips vs. booking myself? A: Yes, in many cases. We have access to exclusive perks, upgrades, and pricing not available to the public. Plus, our expertise helps you avoid costly mistakes and ensures you get the best value for your investment.
Q: What if something goes wrong during my trip? A: You have direct access to your Couture Trips advisor 24/7. We proactively monitor your travel and can quickly resolve issues like flight cancellations, hotel problems, or last-minute changes—something online booking sites cannot provide.
Q: What destinations does Couture Trips specialize in? A: We plan travel worldwide, with particular expertise in European destinations, luxury cruises (ocean and river), Caribbean resorts, African safaris, and bucket-list experiences across all continents.
Q: How far in advance should I book? A: For optimal selection and pricing, we recommend booking 6-12 months in advance for international travel and luxury cruises. However, we also excel at last-minute travel planning when circumstances require it.

View all FAQ's

Contact Information

​Couture Trips Email: [email protected] Website: www.couturetrips.com 
Founded: 2020 Founder: Susan Sherren, ASTA Verified Travel Advisor
Service Area: Nationwide 
Specialties: Luxury Travel, Cruise Planning, European Destinations, Family Vacations, Romance Travel

contact us today

"Susan Sherren and team inspecting luxury yacht accommodations in the Mediterranean. We personally vet every vessel and cruise
​experience we recommend."